Getting Facebook Leads Into Pardot With Zapier

A Facebook Lead ad directs prospects to a form hosted directly on Facebook, instead of sending them to an outside landing page. You can download the leads as a spreadsheet directly from Facebook and upload them into Salesforce or Pardot.

Facebook deletes leads that are older than 90 days so if you don’t check this for a while, you could be missing out on a lot of leads that you paid for.

But this is 2019 so no one should be downloading and uploading spreadsheets anymore. I’ve used Zapier to automate this entire process.

Each action in Zapier is called a Zap. Each Zap has a trigger and an action.

Part 1:

You will set up a Zap that will automatically send Facebook leads to Pardot.

Part 2:

Create a backup Google Sheet so you can collect the Facebook leads in another place, especially in case something goes wrong with Pardot.

You should have a Google Sheet ready with the columns indicating what fields you want information populated.