Handled all digital marketing responsibilities for family dog walking & pet sitting business:
- 1st version of WordPress website
- Website copy
- On-page SEO
- Keyword research, header tags, title tags, meta description, etc.
- Local SEO
- Claimed, verified, and optimized Google, Yelp, & Bing listings
- Facebook & Instagram advertising
Results
- Achieved 1st page Google ranking for main keywords in 3 cities within 2 months
- “dog walking” & “pet sitting” for New Haven, Hamden, & North Haven, CT
- Acquired 20+ customers through organic search alone
- 30+ inbound leads every month (phone & email)
- Acquired 3 customers through Instagram advertising
- Increase in business during pandemic (especially mid-2020) necessitated hiring of 3 dog walkers
Lessons Learned
- Chose the right domain name & company name, especially what what people are literally searching for
- Dedicating 1 page per service
- Optimizing on-page web copy, title tags, and meta descriptions with keywords (especially long tail ones)
- Handling local SEO as soon as I set up website Google, Bing, and Yelp listings)
- Having pictures of cute dogs
I made all the images below in Canva.
Instagram/Facebook Ads
Additional Instagram/Facebook Posts
