Handled all digital marketing responsibilities for family dog walking & pet sitting business:

  • 1st version of WordPress website
  • Website copy
  • On-page SEO
    • Keyword research, header tags, title tags, meta description, etc.
  • Local SEO
    • Claimed, verified, and optimized Google, Yelp, & Bing listings
  • Facebook & Instagram advertising

Results

  • Achieved 1st page Google ranking for main keywords in 3 cities within 2 months
    • “dog walking” & “pet sitting” for New Haven, Hamden, & North Haven, CT
  • Acquired 20+ customers through organic search alone
  • 30+ inbound leads every month (phone & email)
  • Acquired 3 customers through Instagram advertising 
  • Increase in business during pandemic (especially mid-2020) necessitated hiring of 3 dog walkers

Lessons Learned

  • Chose the right domain name & company name, especially what what people are literally searching for
  • Dedicating 1 page per service
  • Optimizing on-page web copy, title tags, and meta descriptions with keywords (especially long tail ones)
  • Handling local SEO as soon as I set up website Google, Bing, and Yelp listings)
  • Having pictures of cute dogs

I made all the images below in Canva.

Instagram/Facebook Ads

New Haven Dog Walker Instagram Ad 1
Instagram Ad 3 New Haven Dog Walker
Instagram Ad 4 New Haven Dog Walker
Instagram Ad 2 New Haven Dog Walker

Additional Instagram/Facebook Posts

New Haven Dog Walker IG post 1
New Haven Dog Walker IG post 3
New Haven Dog Walker IG post 4
New Haven Dog Walker IG post 5
New Haven Dog Walker IG post 6
New Haven Dog Walker IG post 7
New Haven Dog Walker IG post 8