I worked with the content team to get this bi-weekly newsletter launched. Not only did we keep in touch with prospects on a regular basis and increase website visits, it allowed us to identify un-engaged prospects and remove them from our mailing list to improve deliverability.
A newsletter (or some other type of regular correspondence) is important because most people are not ready to buy right now. But when they do, you want your company to be top of mind. What’s a better way to do that than sending useful content on a regular basis?
- Newsletter Follow Up Plan
- How to target prospects who open & click the email but do not convert (middle of the funnel).
- Video Series
- On the weeks the newsletter didn’t go out, we were planning on doing a video series. The videos would go out via email and be posted on YouTube/our website.