I’ve been a huge fan of the HBO series, The Sopranos. I’m also a huge trivia, pop culture, and history nerd.
To learn Canva, Facebook & Instagram advertising, and social media marketing, I created “Sopranos Trivia”, a Facebook and Instagram (much more active on this platform) accounts devoted to trivia about the series from September 2020 to October 2021.
To grow the audience, I experimented with paid methods (mostly boosted posts with A/B testing) and organic methods including:
- Different formats (carousels, video, stories, etc.)
- Tagging other accounts
- Commenting and sharing other users’ content
- Achieved 1,700+ Instagram & 550 Facebook followers in less than a year
- As of 1/20/23: 3,128 Instagram & 1,117 Facebook followers
- Received an average of 105 likes per Instagram post in 2021
- Followed by all prominent influencers in The Sopranos Instagram fandom
- Received likes, comments, & messages from 20+ cast members, including media personality Perez Hilton (see the hearts below):
Featured in Instagram stories by Oscar-nominated actress, Lorraine Bracco (Dr. Jennifer Melfi in The Sopranos, Karen Hill in Goodfellas) & actor/comedian, Aasif Mandvi (The Daily Show, Spider-Man 2, The Last Airbender).
Before “Sopranos Trivia”, I wrote 3 blog posts about The Sopranos:
- The Soprano (DiMeo) Crime Family Structure
- Approximately 147 views a day
- Family Trees in The Sopranos (Aprile, Soprano, DeAngelis, Blundetto)
- Approximately 98 views a day
- The Lupertazzi Crime Family (New York) Structure
The first 2 have consistently ranked on the first page of Google for queries such as “Sopranos family tree”, “Sopranos crime family”, “Sopranos hierarchy”, etc. often outranking Wikipedia and the Sopranos Wiki.
The Family Trees post has been copied by other blogs:
I got to see Michael Imperioli (Christopher Moltisanti), Steve Schirripa (Bobby Bacala), & Vincent Pastore (Big Pussy) at “In Conversation with The Sopranos”.
Michael Imperioli signed my poster.
He’s holding the copy I gave him.