I created a 4 series email drip for webinar attendees. I wrote the first draft and my team helped me refine the language. Instead of telling recipients to get a demo, we sent them case studies and blog posts to educate and nurture (but also left an option for demo).
This drip is a work in progress and I wrote a 2nd version that would be used in conjunction with assets we created, like the infographic and explainer video. I also wrote a plan on taking the email program to the next level in Q2.